Website
Open each link and click around. The open house is Sat & Sun, Oct 24-25, 1 to 4 PM, and that's on every page.
Texts & emails
One automation. Everyone who registers gets these four messages. Tap each one to read it. {first name} fills in automatically, emails come from you, and replies go to anita@anitasalas.com.
Texts only go out 9 AM to 8 PM Pacific. If someone replies, the texts stop so you can talk to them directly. Anyone who registers late skips reminders that already passed.
1. ConfirmationRight after they register · Email + text
Hi {first name},
Thank you for registering for the open house at 959 Eton Way. I'm looking forward to showing you around.
Sat & Sun, Oct 24-25, 1 to 4 PM
959 Eton Way, Sunnyvale, CA 94087
It's a beautifully refreshed 4 bed, 2 bath home in Birdland, just minutes from Apple Park. You can see the photos, floor plan and a 1-minute video tour here: eton-959.pages.dev
I'll send a reminder the day before. If you'd like a private showing sooner, just reply to this email or call me at 408.310.3918.
Anita Salas
The Agency · 408.310.3918 · DRE #01735601
2. Day-before reminderFri Oct 23 · 10 AM · Email + text
Hi {first name},
A quick reminder that the open house at 959 Eton Way starts tomorrow, Saturday Oct 24, 1 to 4 PM, and runs again Sunday Oct 25, 1 to 4 PM.
959 Eton Way, Sunnyvale, CA 94087
Get directions
Bring your questions. I'll have the floor plan and details on hand. Can't make it? Reply here and we'll find a time for a private showing.
See you tomorrow,
Anita Salas
The Agency · 408.310.3918
3. Day-of textSat Oct 24 · 9 AM · Text only
4. Thank youMon Oct 26 · 10 AM · Email + text
Hi {first name},
Thank you for your interest in 959 Eton Way. Whether you made it to the open house or not, I'm happy to help.
If you have questions, want a second look or would like a private showing, just reply to this email or call me at 408.310.3918.
Anita Salas
The Agency · DRE #01735601
Video scripts
Your 1-minute tour runs as the main video ad. These three short ones go with it. Scripts 1 and 2 can be made from the tour footage you already have, so you'd only need to record your voice. Script 3 is filmed at the open house.
Your tour: "Love the energy of Silicon Valley"
Runs as-is in Reels, Stories and the Feed. The captions are already in the video, so it works with the sound off.
"Open house this weekend"
| Time | What we see | What you say | Caption on screen |
|---|---|---|---|
| 0-3s | You in front of the house, or the twilight front photo | "Open house this weekend at 959 Eton Way." | Open house this weekend |
| 3-9s | Quick cuts: fireplace, kitchen, backyard pergola | "Four bedrooms, two baths, single level, fully refreshed. Right in Birdland, minutes from Apple Park." | 4 bd · 2 ba · single level Minutes from Apple Park |
| 9-15s | Front of the home at twilight | "Saturday and Sunday, one to four. Tap the link to register and I'll send you a reminder." | Sat & Sun · Oct 24-25 · 1-4 PM |
"3 things I love about 959 Eton"
| Time | What we see | What you say | Caption on screen |
|---|---|---|---|
| 0-3s | Walking up to the front door | "Three things I love about 959 Eton Way in Sunnyvale." | 3 things I love about 959 Eton |
| 3-10s | Living room, fireplace, dining area | "One. The living room. Bright, with a fireplace, and it opens right into the dining area." | 1. Living room + fireplace |
| 10-18s | Kitchen, then the family room next to it | "Two. The refreshed kitchen sits right next to the family room, so everything happens in one easy space." | 2. Refreshed kitchen + family room |
| 18-25s | Backyard patio and covered pergola | "Three. The private backyard, with a paver patio and a covered pergola." | 3. Private backyard + pergola |
| 25-30s | Front of the home at twilight | "Come see it this weekend. Saturday and Sunday, one to four. Register at the link." | Open house Sat & Sun · 1-4 PM |
"We're open now"
| Time | What we see | What you say | Caption on screen |
|---|---|---|---|
| 0-4s | You at the front door, phone held up | "We're open! 959 Eton Way, until four today." | Open now · until 4 PM |
| 4-10s | Walk in through the entry to the living room | "Come by and I'll show you around." | 959 Eton Way, Sunnyvale Tap for directions |
Captions
The words that show above and below the ads, plus a post for your own Instagram and Facebook. Real estate ads run under Meta's Housing rules, so every caption describes the home, never the buyer.
Image ads
Four photo ads, using your real listing photos. These are layout drafts so you can check the words. The final designs will look cleaner, with The Agency logo in its own white square.
